About Us

Our Mission

To inspire the world to think better, feel better and BE BETTER. Our brand promotes the positive thinking of oneself and others. The core of our brand is driven on the premise that we are loyal to the crown (Krown), which is symbolic of our Lord and Savior Jesus Christ.

KO^L DMNDZ (Koal Diamonds)

“We are coal diamonds, never defined by the rough”

We all endure tests and trials, and even though the pressures of life refine us, they will never define us. Just like diamonds, our truest beauty is created through the process, though at times we may feel as worthless as coal. With our imperfections, we were perfectly and uniquely created to SHINE!

Philippians 1:29:

“For you have been given not only the privilege of trusting in Christ but also the privilege of suffering for him.”

We Believe

Success in life and securing the promises of tomorrow is less about “religion” and more about a personal relationship with God. It doesn’t matter how you do it, as long as you do it right in God’s eyes.

We are blessed to be a blessing to others, and as such, 10% of all profits are donated to charities which promote family development.